“Owners hire consultants for results, risk reduction, and clarity — not for running shifts.”
— Affendy Ismail
Better operations. Stronger returns. Happier guests.
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period of working
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Hotels Managed
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Rooms Overseen
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Avg. GOP Improvement
Strategic guidance to protect your investment and improve property performance. I work directly with owners to assess operations, identify revenue leaks, and build actionable improvement plans.
Learn MoreActing as the owner's eyes, ears, and voice on-property. I ensure management companies deliver on their contractual obligations and that the owner's interests are always front and centre.
Learn MoreEnd-to-end coordination from concept through to first guest. I manage timelines, budgets, and stakeholders to ensure your property opens on time, on brand, and on budget.
Learn MoreStructured training programmes and independent audits to raise service standards, ensure compliance, and build team capability across every department.
Learn More“Owners hire consultants for results, risk reduction, and clarity — not for running shifts.”
— Affendy Ismail
Tagaytay, Philippines
“146-room apartment-to-hotel conversion”
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Pampanga, Philippines
“264-room new-build pre-opening”
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Saigon (Ho Chi Minh City), Vietnam
“Concept and market positioning advisory to attract international guests”
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Terengganu, Malaysia
“Voted one of the best-organised sailing events in Malaysia”
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Kuala Lumpur, Malaysia
“Launched Musictech — one of Malaysia's top nightlife venues”
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Hua Hin, Thailand
“Strategic advisory for owner on operations and growth”
Read MoreAvanti Hotel — Bênthanh Group
Saigon (Ho Chi Minh City), Vietnam
The Lapa Hotel
Hua Hin, Thailand
Grand Casiana and Events Pampanga
Pampanga, Philippines
Hotel Istana
Kuala Lumpur, Malaysia
You're not just opening a hotel — you're creating a reason to stay
Based in Penang, Malaysia. Available for projects across Southeast Asia.